Let technology take out the pain of designing campaigns, while you run your business
With more and more E-Commerce stores coming online, you’ll need to refresh your store shelves more often than expected to stay ahead of the competition.
Many E-Commerce businesses constantly need to add thousands of products under hundreds of categories. They’ve come to realize the need to leverage tech tools to effortlessly build and arrange products on digital shelves.
Content marketing is still the core of a successful Shopify store. And any compromise on that can directly impact your bottom line.
Here are the top 5 reasons your E-Commerce store will benefit from quality content
- Great UI and UX
- Higher SEO ranking
- Quality leads
- More conversions
- Powerful brand identity
Publishing quality content regularly, complete with powerful imagery, infographics, videos, CTAs, and on-page banner Ads requires a lot of resources– from copy and design to marketing and sales. One minor tweak in on-page graphics or banner ads means a whole cycle of re-work.
How Tech Tools Can Elevate Your Ad campaigns?
Adopting technology tools (like ITSRAPID) to streamline content creation and Ads is a key part of a fast-paced E-Commerce growth strategy.
1. Build Creatives For Your Shopify Store Quickly
Churning out fresh content is a winning content marketing strategy for SEO and ROI. Why?
- Frequent publishing means you can connect more often with your audience.
- You can target all the relevant keywords and enable search engines to crawl and index your site more often, which drives organic traffic.
- Professional templates can speed up page, graphic, and ad campaign creation, saving hours and boosting business productivity.
- More iterations mean you can speed up testing, measure performance, and fix any revenue leaks.
2. Scale Your E-Commerce Store Rapidly
Post a successful launch, you naturally think about expanding your Shopify store catalog, like any E-Commerce business owner.
Scaling an online store can potentially double or even triple the monthly ROI. It also gives your store visitors more reasons to come back for more.
To make the most of the expanded store, it makes practical sense to launch advertising campaigns to target prospective customers. And No, you don’t have to sweat it if you use done-for-you templates.
The sheer ease of use of templates is revolutionizing the creative industry, significantly increasing the bottom line for many E-Commerce businesses.
3. Refresh Content
From New Year’s to Christmas, you’ll have plenty of opportunities to attract customers to your Shopify store. Apart from regular evergreen winning products, you’ll need to add additional inventory depending on the season or market trends.
According to a recent study, the global E-Commerce market is expected to reach $5.55 trillion in sales in 2022. Though the marketplace has re-opened globally, most people prefer online shopping. The primary motivators being:
- Free delivery,
- Hassle-free returns
- Access to customer reviews
- Frequent deals and coupons
- Shopping from the comfort of their home
- Avoiding huge checkout queues
- Take their time to check out different styles and
- Browse through other shops around the country with just a few clicks.
It’s no surprise E-Commerce businesses are going that extra mile using automated tools to keep their storefront, Ad campaigns, and content fresh and relevant to these market trends.
4. Create Offers in Minutes
Offers supercharge sales. That’s because we all try to get the best value for what we’re buying. According to another study,
- 4 out of 5 people feel encouraged to make a first-time purchase with a brand that is new to them if they find an offer.
- 67% of consumers made an impulsive purchase solely based on finding a coupon or discount.
- Nearly 70% of millennials said they could not complete a purchase without first searching for a deal or offer.
Everybody loves bargain offers, so why not make rain with some offers using some cool market-ready templates.
Also, there are times when sales slow down, which is really frustrating. You may have to slash prices for a flash sale, create an attractive bundle offer price or create a limited-time deal that can help customers save more, and you get to de-stock products and improve conversions.
Template-driven tools that help you create new offers in minutes can be a game-changer for responding quickly to market changes.
5. Run A/B or Multivariate Tests Faster
A/B testing in E-Commerce is heavily data-driven. You can never predict what design, theme, CTA button, or hero image color will click with your customers. Also, A/B testing is not a one-time activity. During every campaign, you have to:
- Run iterative tests for several products with minor tweaks in design and copy till you find a winner.
- Test different versions for different audiences for the same product.
- Pick design elements and themes that flow with your copy.
With automated tools, it gets a lot easier and more efficient. Are your tests optimized to maximize conversions with minimum costs?
Conclusion
Evan Williams, the founder of Medium and co-founder of Twitter, once said, “UX is everything. It always has been, but it’s undervalued and underinvested in.”
Ultimately E-Commerce is a long-term game. To succeed, you have to constantly have a finger on the pulse of your audience and keep tweaking your messaging and offers so they connect with your potential shoppers and persuade them to buy your products.
If you’re selling across large retailer stores (like Amazon, Costco, Walmart, Target, and the like), each has a different set of guidelines. To partner with them, businesses must meet their content specification requirements for banners, pages, tiles, sections, banner height, video length, and image aspect ratios to get approved.
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