Online grocery looks to surge by 40% or more this year according to a new report by Coresight Research. That’s a huge increase from 2019, when online grocery grew by an estimated 22%. That means online grocery will account for nearly $40 billion in US grocery sales in 2020. As one industry expert put it, “a shopping behavior shift that was expected to take two to five years has happened in a matter of weeks.”
With so many consumer dollars shifting to online grocery, there’s never been a better time for brands and marketers to promote their products online. Retailers like Walmart Grocery, Amazon Fresh, Kroger, Target and others all have online offerings. And many of these e-commerce sites support advertising from brands that want to showcase their products for online shoppers.
One of the best ways to take advantage of on-site advertising is through banner ads. Here are some typical banner sizes:
- 160 x 600 Wide Skyscraper
- 300 x 250 Medium Rectangle
- 300 x 600 Half Page
- 320 x 50 Mobile Leaderboard
- 728 x 90 Leaderboard
These banner ad formats are standardized across all advertising networks, including most e-commerce web sites that support advertising. The challenge, of course, is creating and and updating banners in all these sizes. Each banner size requires a separate file, which means loading and positioning products in an image editing tool, updating copy, and generating the necessary output files.
Fortunately, Rapid Ads was designed to make it easy to generate e-commerce banners for retailers like AmazonFresh, Instacart, Kroger, Target, Walmart Grocery and more! Contact us today to find out more.