When it comes to PDP performance, many brands focus on image count as a benchmark for success. But is having six images enough if three are redundant and one is missing key context? That’s where Visual Content Health scores from It’sRapid come in. It’sRapid’s...
E-Commerce
Image Count vs. Image Quality: What Really Drives PDP Performance
In the competitive world of eCommerce, content is king—but not just any content. On a Product Detail Page (PDP), images drive engagement, trust, and ultimately, conversion. Yet most analytics tools still focus on counting images rather than evaluating what’s actually...
Introducing the It’sRapid Sell Sheet Builder for Salsify
Customers have been asking for an easy way to turn their data in Salsify into Sell Sheets. That’s why we’re excited to announce the It’sRapid Sell Sheet Builder for Salsify. Now you can convert your product data and images into Sell Sheets in just a few clicks. Sell...
Retail Media Creative Bottlenecks and How to Solve Them
If you're suffering from long lead times to get Retail Media campaign creative built and set live, you're not alone. The retail media operations teams we speak with typically quote turnaround times ranging from eight to 10 weeks - that's a whole lot longer than they'd...
Level Up Your Advertising with AI-Generated Creative
Industry experts weigh in generating ad creative leveraging AI tools, DALL-E and Stable Diffusion.
Generating CPG Product Descriptions with Chat GPT 4.0
Experts from It’sRapid and FirstMovr are analyzing product descriptions generated by Chat GPT 4.0 and fine tuning copy to meet retailer requirements.
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