Attract more customers and become a popular brand quickly and affordably.

 

Need more sales? 

You have a great product with long-term high-profit potential. You believe it delivers more value than the competition. But how well can you contend with the top-ranking sellers in your category? Moving past your competitors pulling in over 90% of sales is like going up against a goliath. 

Amazon’s Sponsored Brand Videos can be a gamechanger to gain more traction and build a strong presence.

We’ve got some great news! The ITSRAPID Video Creator now supports creating Amazon Sponsored Brand Videos. 

No, you don’t have to hire a professional to design a killer video.

In the ITSRAPID Video Creator, select Amazon Sponsored Brand Video template. The intuitive tool takes care of the rest.

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Why ITSRAPID Sponsored Brands Video Tool? 

Sellers must comply with certain specifications to run Ads on Amazon or any other retailers or risk rejection. With the ITSRAPID Video Builder, you can’t go wrong. Here’s why.

Our Video Builder hosts a rapidly growing template library with video templates customized to match Amazon’s (and other major retailers’) video specifications. You can also add your own brand-specific templates to the mix. 

This easy-to-use tool is all you need to design and download professional-grade videos in minutes.

What’s more, you’ll also find a variety of semi-customizable templates, including:

* How To Videos – Explain how to use your product.

* Product Videos – Highlight key benefits of your product.

* Holiday and Event Videos – Engage shoppers around upcoming events

* Scrolling Videos – Showcase multiple colors, flavors or styles of your product

* Brand Videos – Highlight your brand’s USP and establish brand identity.

Why Do Sponsored Brand Videos Take the Cake in Retail Media Advertising?

Videos have scroll-stopping power. With the right message weaved in, videos bring your brand and product stories to life. 

It’s not surprising that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. And why 81% of marketers say pre-produced videos are an integral part of their digital marketing strategy.

Customers with a high purchase intent have no way to actually see and hold and feel your product. Product. Brand videos are the best way to build trust and positively impact a buyer’s decision.

Creating quality video content for all your products on a day-to-day basis can get daunting and overwhelming.  But you don’t have to let it stop you from reaching your business goals.

Using the ITSRAPID Video Creator, you can create compelling video Ads simply by repurposing your images and other media, and the results tend to be significantly higher.

The Sponsored Brand Video Ad format is very engaging and great for generating brand awareness.

But don’t just take our word for it

According to a case study by Amazon, Sponsored Brand Videos brought a 108.1% increase in CTR and a 3.3x improvement in ROAS compared with using Sponsored Brands product and Collection Ad format alone.

These staggering numbers speak for themselves. 

Sponsored brand videos Ads are keyword targeted, cost per click, and the cost works out about the same as other Ad formats. Once clicked, it’ll directly take users to the product detail page, where they can learn more and purchase.

3 Key Differences between Sponsored Non-video Ads and Video Ads

Sponsored Image/Product collection Ads

Sponsored Video Ads

More competitive

Underutilized, less competitive

Half or less than half screen width

Full-screen width

Average CTRs and conversions

Potentially higher CTRs and conversions

Amazon Sponsored Brands Video Specifications

Amazon has its own specifications for sponsored video Ads, the basic requirement being that sellers enroll in the brand registry.  

Video duration: Between 6 and 45 seconds (30 secs or less highly recommended)

Video dimensions: 1920 x 1080px, 1280 x 720px or 3840 x 2160px

File size: Less than 500MB

File format: .MP4 or .MOV

No Letterboxing or pillar boxing: Videos must not have black bars on any side of the video content.

Amazon has also laid out some retailer best practices for Ads to meet their acceptance criteria.

  • No Abruptly cropped videos.
  • No black empty spaces at the beginning or end of videos, 
  • No using Amazon branding or showing customer reviews instead of the product.

Often rejection means delaying the launch of your campaign, which could cost you a hundred if not thousands of dollars in revenue. 

Remembering numerous specifications and fixing videos to adhere to Amazon’s Sponsored Ads Creative Acceptance Policies can get overwhelming.

By using ITSRAPID Sponsored Brand Video creator, which is pre-built with Amazon specified best practices, you don’t have to worry about rejection or loss of sales.

Need help creating engaging Amazon Sponsored Video Ads?

For videos to work, they have to connect with your customers. Here are five proven tips.

  1. Razor focus on key benefits
    Customers are not interested in what you sell but what your products can do for them.

     

  2. Show your product in the first 2 seconds
    That’s crucial. You don’t want to take a chance by showing bells, whistles, and frills instead of the product.

     

  3. Keep it short
    Viewers expect bite-sized content. So get to the point in 15 – 30 seconds.

     

  4. Use readable text
    Ensure videos play well on mobile devices because more than half of your customers will watch videos on their phones.

     

  5. Include a CTA
    Include a CTA and your brand logo in the end card to signal the end of the video and give some breathing room to viewers before the video loops back to the beginning.

The ITSRAPID Video creator will be your handy guide to creating ads that comply with Amazon Ads guidelines.  

Are you ready to improve productivity, face fewer content rejections, save costs on design and get your time back?

With complete access to unlimited design elements and templates, you don’t need weeks to create video Ads for Amazon (or any popular retailer) –you can build new videos in minutes!

We work with some of the most well-known brands in the world to combine their media assets with Amazon best practices to create compelling videos that drive engagement and help increase sales. 

We’d love to welcome you to the family. 

 

Contact us to learn more!